Ideas For Music Video

There are various concepts that I am able to adapt the ideas and make them my own, taking little inspiration form Music video such as Suit and Tie and Ordinary people it would enable me to understand what different fundamentals I need to meet when constructing my own music video.  The essential part is interpreting the lyrics and applying them to the music video, using Goodwin’s theory of illustrative between the lyrics and the visuals.  Thinking about ideas that are able to meet these criteria would consist of the codes and conventions of the genre, which I plan to maintain rather than challenge as it would be able to meet the intended targets desires and previous similar songs have been successful in the past.

Idea 1

Identifying the constant theme of love and relationship between R&B and soul songs, an option to show a beginning of romance from a young age which slowly develops and there is there a moment of equilibrium between the characters in the narrative. And being able to resolve their problems  is a way to interpreted the lyrics to a literal sense, as the song is slow pace I am to maintain  that pace would suggest the more love shared between the characters. The location and setting would be sourly based domestically; this implies the normality which is equally shared with every relationship. Using a small range of camera shots would enable the viewer to become part of the relationship as there are able to have the interaction with the characters as seeing as they were there.

Idea 2

I would endeavor to take the opportunity to use dancing in a way to illustrate story, as done so with groups in contemporary dancing. However, not only that, to make the music video a more intriguing for the viewer is to include a cut scene narrative within the music video. This would show two different characters from different backgrounds that have a silent anecdote and their relationship is built on the idea of dance. The sharing of the passion dance would form a relationship between them. The mise en scene is vital to illustrate the social status, their body gestures, there dress scene and the places that they are both situated at the times as they are show during the cut scenes. Lower class would be more associated with home, streets and attempt of pulling away from social strain in the means of popularity and criminality. On the other hand Middle class character would be portrayed as happy, in location shots such as cafes, luxurious home and expensive product. Different angle shots are used for the viewer to see the perspective of the more superior class. This idea implies that although people are in different parts hierarchy social structure as long as people share the same desires.

Idea 3

Having the main singer as the star attraction this would meet the codes and conventions of the genre. Listening to the song there is the piano played, I different scope to go with in ideas for the video as there is a possibility of having the artist play the instrument and showing the musical skills. The overall look of the artist has to relate to the similar style as the target market, and smart clothing as appearance would be the main point in this idea. Close up and Medium shots would help to show more of the star and bring about the voyeuristic nature for the female fans. Long Shots and panning shots can be used to show the artist being within the song, which shows a lot about the genre.  A performance based video would be predominately be there to advertise the star and his music. 

Idea 4 

Alternating form the standard performance  based  video,  I would attempt to challenge the codes and conventions if an R&B music video. Being able to take elements of other genre, such as hip hop and indie bands, although keeping the actor as the star image throughout the video,  you would expect a change. using intextuality to make the video link with target audience who may be interested in movies such as just right, hitch and pursuit of happiness films that are souly based on relationships.  replicating the narrative of the film into the music video and using a similar muse en scene and camera work to illustrate the idea of the film. the use of intextuality is use effectively in the Foster the people's music video ''Helena Beat" where it takes the inspiration of the music video from ''Mad Max" likewise in pursuit if happiness there are points of disequilibrium and a rise from that, landing having both points within the video the vusual text would correspond with the lyrics if the music video.