Target Audience For the R&B and Soul

Classifying the audience for the music genre is very difficult, there are lot people whom may look different to what type of music they associate themselves with, making the more challenging to define the people who are interested in the genre. After looking into the genre of soul music there was a sub genre within soul music which is neo soul. It is described as style of music that emerged from soul and contemporary R&B. Heavily based in soul music, neo soul is distinguished by a less conventional sound than its contemporary R&B counterpart, with incorporated elements ranging from jazz, funk, and hip hop to pop, fusion, and African music. It has been noted by music writers for its traditional R&B influences, conscious-driven lyrics, and strong female presence.

The more popular neo soul artists in recent years have included John Legend, Anthony Hamilton, Jill Scott, Maxwell, Chrisette Michele, Leela James, and Raheem DeVaughn. This is the category would place my artist in and these is the type of audience I would also describe him to connect with. 

Young and Rebucam's describes four types of consumers there is the mainstreamer who take up 40% of the population. They like security and belonging to a certain group. Then there is the Aspires, who want status symbols , designer labels and live off credit and cash this would be more associated with the hip hop genre. And finally the REFORMERS who are define themselves by their self-esteem and self-fulfilment, this category would be the best to describe the neo soul genre. 

The neo soul target audience can be classed as the strivers they are the low resources group of those who are motivated by achievements. they have values very similar to achiever but have fewer incomes social and psychological resources. style is extremely important to them as they strive to emulate people they admire.