Cast and Crew

 Gabby Tempest - Dancer

Brilliant performer and a massive help to the music video. Wonderful performance with elegance and freedom. Open to improvisation, creativity and extremely responsive to instruction.

 Brandon Reeves - Cinematography.

Fantastic use of camera work and angles, responsive to the directors instruction. With the advantage of having experience of the cameras. He was definitely helpful in passing on suggestions that would work best for the music video.

Ricky Loscalzo - Cinematography
On different occasion was a help to with filming of the music video. He also was a feature of the rough cut, however with changes of plans and ideas the scene had to be cut.










Mandla Ndlovu - Pianist
He was the main feature of media product, I chose him for his qualities as he has the look of the artist and which I wanted to replicate for my artist. He was willing to take time out of his schedule and help me with the final product.

Kuda Dera - Director

Deleated scenes

During the production of my filming there were clips that where out-takes and them clips where not used  in the final product. Although there was a substantial amount of filming done for the full production some for the excess footage was left behind because of the several reasons.

• The first two clips were examples of direction and when I have begun filming. This is necessary for actors and the performers to know when the camera is rolling it is inevitable that this parts would be in the scene, the power of editing would remove the unwanted footage and keep the rest of the footage. In the clips Gabby is given direction when to start dancing, this will allow me to cut the area I require while she is in full motion, this would produce the continuity we strive for.
• The 3rd and 4th clips where deleted scenes because, after taking advice from the audience the idea of having a narrative of that context within the footage is difficult to work around especially with the tempo of the song. There has to be a certain level of movement rather than staying static. Moreover the problem with the footage is that what I was aiming to do is match on action and that didn’t seem too effective during a music video. If there is a narrative that is being explained it would require a montage of different locations and scene however having understandable narrative.
• The fourth clip was deleted for the soul purpose of that it was a long clip with music video there has to be relatively quick transition that are either interesting or abstract. If you are going for an elongated clip it would have to be assertive to the audience and instantly draws their attention.
• Finally this was the main part of the production this was filmed and the intention was to make it part of the final cut. However, form the audience feedback of the rough cut the footage that was taken was not of a very high standard. It meant that there was room for improvement, which I agreed on the fact that my camera work wasn’t tested to the maximum potential. In the second trail there wasn't good communication between the artist and I. there was problems with the costumes, so my instant though was rather than delaying any more time we it would be more practical to film again.
• Furthermore, with the opportunity of filming again, I had gained previous experience from the last time I was filming, so I was more equipped to take on the challenge. The areas that needed to be improved such as the camera work the lip syncing needed to be more precious and exaggerated in order to make the editing section of the project easier.

Nevertheless, there were some scene that where deleted, however that’s the advantage of having a lot of footage, there was some footage that I wanted to deleted however I changed my mind and still used some of the footage to my advantage.  This has taught me to be more organised in what I want before I begin production, I may have a clear idea of my treatment, however I need to be more prepared and look at the physical environment before I start filming. Looking at factor such as light, obstacles and ambience, these elements can affect the overall filming production. The organised plan would provide you with clear structure of how you want things done that was painted in the final image in the mind.

Rough Cut

The following footage is the development of my media product. My rough cut consists of majority of my visual ideas that I want to carry through. Using my narrative I told half the story of the music, by the use of editing, camera work and lighting. My initial have worked effectively now that they have been developed into a final concept. It is important that I use the audience feedback and use there responses in order to develop my ideas.

The audience where able to identify the genre of the music instantly which was perfectly recorded by the artist ‘’Otty’’however, the audience assessed that in order to follow thee codes and conventions of the genre it is vital that I have the representation of the artist performing and having the lip synching feature in the music video. With this there was a factor of the main video was based on the dancing performance, and similarly to John Ledged music video of “Ordinary People” the narrative was the main part not much footage was based on him as he is already an international star. Unlike my artist the main objective is to sell the artist, identity and song. Although the concept of dancing was seen to be a positive comments that there is large development of the dance performance which includes an “Excellent performance of the dancer, Gabby Tempest.”

On the other hand, there was lack of camera work, which was a large comment by the audience consisting with a range from long shots, high angle shot and panning movement. There wasn’t a range of camera work. Furthermore, there audience suggested of alternating to different location during the music video as an member of the public who may be watching the footage may possibly be ”bored of the footage.” Acting on this feedback, I have considered of using more than one main character in the video, taking back to the original treatment of the footage such as different location on a busy road, on a bus, cafes etc.

The video editing was said to be good, this was due to the fact that I had one camera to work with from different angles and one routine, this suggest that there has to be a lot a fluent editing the continuity is important when it comes to a dance performance. One position must switch perfectly to a different camera shot and angle. Furthermore the where various editorial cheats that I had to endure in order to increase the amount of shits used and the continuity smooth, I had to reverse some footage in order for the dance to go into different positions, it was relatively effective. However, it is essential that the quality is at its peak for the product to be seen as a potential successful music video in the market. The use of two or three camera would help the accuracy of editing. Along with the continuity, the lighting and was also complimented and there was one spotlight which means the main focus was on the dancer. Moreover as I began the music video with black and white filter, eventually the black and white filter began to fade into a natural saturation, this was an effective technique of linking the visual effects of the music video to the lyrics of the song hence ‘’Light of the Dark’’ the dark being the black and white saturation.

There various aspects of the music video that I recognised that could be changed in oder to make the music video more effective, such as the main character, making her journey towards the dance studio, during this process there would be cut scene of the main actress and main actor preparing themselves. The use of tracking shot, medium shots and POV shots acting on the feedback of using different shots in order to the visuals linking more with the music, as suggested by Goodwin’s theory.