Costumes

With the costumes for the music video, it was important that I was associating with my target audience, predominantly females. So making the music video as appealing to them as possible. It is important that there is a level of class, which would suit with the genre of the music. Using other artist, such as Ne-Yo, John Legend and Usher show a great level of maturity and class with their style which would be perfectly fitting for my artist whom has that similar look. Sex appeal has become a major part of the music industry and the more appealing that artist and his promotion packages the more sales they tend to get.

For my artist I decided to go for the more smart casual appeal in the music video, although there is a level of class about the artist there treatment for the music suggest that there isn’t a need for large audience and performance. This implies that there isn’t a equipment for formal wear, as in Justin Timberlake’s music video ‘’Suits and Tie’’ During his stage performance he was a wearing a Tom Ford tuxedo, however in other parts of the music video, when he in the studio or of stage, he is wearing casual clothes. Which I will be putting a mixture of both the elements and having a smart casual factor. With Suit jacket which would be the main part of the smart and casual jeans and a basic white shirt.

For the dancer, it is important that the dance feels comfortable in what she is wearing.  That she is able to more efficiently in her outfit, so it I went for the basic look where she able to exaggerate the body shapes and her body is defined to show them shapes. We went for a basic green, large crop top and for the bottoms it would be black leggings and shorts underneath. The green would be more defined in the artificial light that would be in the centre of the dance floor. My dancer (Gabby) is a ballet dancer, there are similarities between contemporary dance and ballet, removing some of the basic structure of ballet and adding more freedom to the contemporary was effective, such as the outfit which maybe manufacture for specific product, choosing a loser and more relaxed outfit would be represent the style of song simplicity.

As we were filming during December, gabby took an acting role as she walked towards her dance studio. The weather would tend to be cold and wet, a coat to show amplify the time of year, similar with the use of the pink umbrella. The umbrella has the contrast in colours as the environment as it is brighter colour to a grey ambience, it pops out the screen which links the visuals to the lyrics ‘’Light up the dark.’’ The dark coat as well subtracts more of the lighter colours.