Otty Freeman

Looking for a band or Artist, i have to use various sites in order to gain access to a different range of artist. On www.unsigned.com musicians are able to upload their own recorded and sound which people are able to listen and anaylse the music. Although the quality the sound varies with different artist and choosing the artist with the best quality recording would be subtle to include in the music video. It was vital that i was able to look in different genre and analyse compare and contrast the different qualities that I am able to use, unfortunately different sounds did not appeal to the music genre that I was going for.

Furthermore, there was different options where I able to look for an artist and www.bestofbritishunsigned.com was able to offer me different range of artist within Britain. The website had more of an organised structure and more appealing as it allow you to scan through the main genres on the map of Britain and it would narrow down the search highlighting the artist within different regions associated with that genre. Looking at different artist within each genre the quality of the sound are all at good standard and this showed great potential in finding a good artist. Looking through
the soul category i came across artist such as, McCrie, Mits and James Follete.

I have looked into varies genre that i personally i am interested in such as, Indie, hip Hop and R'n'B. These are the types of music genre are I am associated with, Having good knowledge on these genres a would allow me to developed ideas from what i have seen in the music genres, the idea is to to follow the music genre's Codes and Conventions, However in further development I am able to attempt to challenge the codes and conventions. I have Looked into unsigned artist such as The 99s. However the pace of was not something that in my interests. Moreover, another artist who was in the Hip-Hop '007' his music was to explicit and in appropriate to make in to a music video. With Wartford talent and the potential to impact the music industry. His current single, 'Words' was nominated for "Best Unsigned Song" by the Unsigned Music Awards panel. His sound, which draws comparisons with luminaries such as John Legend yet accommodates Jazz and Gospel. Although the acoustically gifted musician appels to an R&B audience which is one of the biggest market and the range of male and female fans, who can aspirational to the artist and receive advice from his lyrics. On the other hand, woman are able to compare him lyrical, physically to other male counterparts.


After looking the range of songs they all have a similar format which is depended on his genre. His song "Light up dark" appealed to me the most as i am able to have range of ideas of what i can produce as the music video. The lyrics have meaning behind it, and i am able to build a narrative on the song. As seen in the images there is general style to and the way he can relate to the genre as he has a classic soul look. As in his current video he shows the link with a classic performance. Although compared to his song "words" with a higher tempo, "Light up the dark" Has a slower tempo however still manages to maintain the genre of soul, which the target audience would appreciate as there isn't a massive change of image. I will be able to maintain the image of the star the soul genre by possibility of including dancers and a strong narrative that is an illustration of the lyrics.  As the analysis of music videos I am able to adapt the ideas that are placed forward from the videos as they linked with the genre, although R&B I able to integrate the concept with my ideas, which i am able to develop. The success that John Legend has made from similar song can replicated using a identical style and selling his image in the similar way our enhancing the image of the star, it would be more appealing to both male and female target audience.

The ambiance that the music video video creates should replicate the digipak, as it is soothing and relaxing theme it. A soft and appealing image of the artist and portraying the significant element of the package which would be the music video. Similarly with conventions of R&B and soul there is a demand of having the star image as the center of the product, which not only attempts to appeal to the male audience it allows the female audience to be have the voyeuristic gaze on the artist. Moreover corresponding with the lyrics they are able to seek integration and interaction from the audience.