Spike Jonze

Spike Jonze on of the most famous music video directors in the industry, although spending majority his time skateboarding and freestyle biking during his youth days here is were he developed his eye for photography. This was recognized by musicians and he stated to adopting his music video with the current pop culture and this has been shown by the evidence of the music video of Beastie Boys "Sabotage" which was inspired by 70s american police shows. Where he also made a very peculiar but yet successful music video for Fat Boy Slim "Weapon of Choice" which was named the top video of all time according to Vh1. He has also adapted different types of video such as Daft Punk's "Da Funk" and Fatboy Slim's "Praise you" Where Spike Jonze features as the main dancer of the dance group.  Not only has he shown skills in music videos he has shown is diversity in breaking into the largest industry of film, where he directed the films such as "Being John Malkovich,Adaptation, Her" and "We The Wild Things Are" which was based on a short story by Maurice Sendak. 

One of his most famous collaboration with fat boys slim saw him take a different approach to a music video, although not necessarily having the FatBoy Slim within the present of a video he manages to convey it differently as it was featuring actor Christopher Walken, who was trained as a dancer in musical theater before his acting career, it features Christopher Walken dancing and flying around in the empty hotel to the music. The "Weapon of Choice" video won six awards at the 2001 MTV Video Music Awards. Christopher Walken was awarded one of MTV's "Moonmen" for Best Choreography. The clip was also ranked number one in a list of the top 100 videos of all time by VH1 in April 2002 that was compiled from a music industry survey. Unable to work with fatboy slim in another video, he sent through a video where Jonze stared as the lead dance in a fiction dance group creating a flash mob during a busy shopping center. The video only cost up to $800 to produce, with most of that money going towards a replacement boombox and food for the cast and crew. 

The Music video "Sabotage" was heavily influence by programs such as Hawaii Five-0 and S.W.A.T. in america. Each Member of the band was given a fictional character to play as. Although Some controversial scenes were removed when the video was shown on MTV, including a knife-fight sequence, a falling-off-a-bridge scene, as well as a scene in which a man is thrown out of a car into a street.The music video has been nominated for various awards such as Video of the Year, Best Group Video, Breakthrough Video, Best Direction in a Video. 

Spike Jonze has worked with one of the best rappers of this generation. The way that he demonstrates his unorthodox visions within the music video, although not necessarily breaking the codes and conventions of a hip hop music video, he portrays something different and offers a completely new range of what you can make a music video into, even just reconstructing a car and test driving. he shows elements of simplicity however ingenious with his intention for the view's interaction and the view's puzzling questioning of the video. This makes his music videos unique and successful .