“Otis” was constructed by Kanye West and Jay-Z, the song featured on their collaboration album Watch the Throne . The song features soul singer Otis Redding, whose version of "Try a Little Tenderness" inspired the making of the song. The song peaked at number 12 on the US Billboard Hot 100 and reached position 2 on both the Billboard Hot Rap Songs and Hot R&B/Hip-Hop Songs charts. The song has since been certified Platinum for sales went beyond 1,000,000. Grammy for Best Rap Performance and Pitchfork Media named the video amongst the best of the year.
The song received a music video directed by Spike Jonze on August 2011. The video primarily shows Kanye West and Jay-Z customizing a Maybach and then racing around an industrial space, while four attractive models embrace the freedom of the ride as there is seated in the back, while Jay-s and Kanye West are in the front seat. The reconstructed vehicle was put up for auction, and the proceeds donated toward the East African Drought Disaster.
Long shot - is used as the establishing shot as you are able to see the Black Mayback car, with men in white jump suits standing aside the vehicle
Tracking shot- Following the long shot in slow motion, movements of the camera as it tracks Kanye west and Jay-Z towards the car, as they have in the hands blow torch and hand held power saw, these the instant idea to the viewer that there are about to demolish the luxury car.
Zoom shot - A clean cut change of scene, with in the dark lighting are able to make out the symbol of the car as it is a Mayback.
Mid shot - This shot shows the process of the modification of the car beginning.
Mid shot/ long shot - As we are able to see both hip hop stars, the soft focus, gives us the attention of the leading rapper Jay-Z and Kanye West in the background performing.
Long shot - able to see the two men removing the screen of the car. this is placing attention on the modification they have done on the car.
long shot- We see more of the reconstitution of the car, as the man walks along side the car analysing it, illustrating that they are at the end of manufacturing the product.
long shot - is taken at a low angle, emphasising on the scale of the product and the audience are able to understand more about the opening montage of the music video.
Mid shot - Jay-Z hold and shakes the camera, this suggest that he is the star image, and being center of attentions is convention of the hip-hop music genre. For the audience they are able to closely interact with the star.
Panning movement- is used to show the car in action after its been refurbished, seeing it for a low angle we are able to dimensions of the product as it goes past the camera. whist its being camera is panning the car.
Two shot - this enable the viewer to identify the relationship between the two rapper as the move across each other coordinately, holding on to each other as emphasises their good relationship as they have made a collaboration album
The song received a music video directed by Spike Jonze on August 2011. The video primarily shows Kanye West and Jay-Z customizing a Maybach and then racing around an industrial space, while four attractive models embrace the freedom of the ride as there is seated in the back, while Jay-s and Kanye West are in the front seat. The reconstructed vehicle was put up for auction, and the proceeds donated toward the East African Drought Disaster.
Long shot - is used as the establishing shot as you are able to see the Black Mayback car, with men in white jump suits standing aside the vehicle
Tracking shot- Following the long shot in slow motion, movements of the camera as it tracks Kanye west and Jay-Z towards the car, as they have in the hands blow torch and hand held power saw, these the instant idea to the viewer that there are about to demolish the luxury car.
Zoom shot - A clean cut change of scene, with in the dark lighting are able to make out the symbol of the car as it is a Mayback.
Mid shot - This shot shows the process of the modification of the car beginning.
Mid shot/ long shot - As we are able to see both hip hop stars, the soft focus, gives us the attention of the leading rapper Jay-Z and Kanye West in the background performing.
Long shot - able to see the two men removing the screen of the car. this is placing attention on the modification they have done on the car.
long shot- We see more of the reconstitution of the car, as the man walks along side the car analysing it, illustrating that they are at the end of manufacturing the product.
long shot - is taken at a low angle, emphasising on the scale of the product and the audience are able to understand more about the opening montage of the music video.
Mid shot - Jay-Z hold and shakes the camera, this suggest that he is the star image, and being center of attentions is convention of the hip-hop music genre. For the audience they are able to closely interact with the star.
Panning movement- is used to show the car in action after its been refurbished, seeing it for a low angle we are able to dimensions of the product as it goes past the camera. whist its being camera is panning the car.
Two shot - this enable the viewer to identify the relationship between the two rapper as the move across each other coordinately, holding on to each other as emphasises their good relationship as they have made a collaboration album
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