Codes and Conventions of Music Videos.

In the music industry there a various music genres, these are targeted to different types of people. allows people to interact due to there musical interest. Music videos show consist of different codes and convention depending on the genre and the illustration of lyrics however some genre seems to cross link items of what you may see in the music video. With cooperation of Goodwin's ideology of music videos would depend on what goes in a video and in what genre. However, some music videos attempt to challenge the codes of conventions of the typer input within that music video.

Typical Music videos tend to have fast cut montage editing this allows the videos to show multiple images, these images can come at various, some in synchronize with the music also the pace can determine the tempo and mood of the music video. Editing has had massive step in terms of the change in music videos this is illustrated by the ingenious skills of the music video Bohemian Rhapsody by queen. Essential filters can be used to create certain ambiance which makes the viewing interesting to the particular genre this is would be based particularly on the narrative. Where the is verisimilitude throughout the music video the key aspects to maintain as certain atmosphere would be the lighting from harsh bright light to a dim light which would be based soul on the narrative and the lyrical intentions.

Most music videos require the star Image, an advertisement of the artist or band, this is done so buy numerous number of shots, however it may vary from genre to genre. For example, in pop music videos close ups and long shots of the artist would be implemented on to the video to emphasis the artist maximizing there fame. This can also be used as inspiration to the target audience as they may class the artist or band as role models. Depending on how the artist want to portray themselves on music videos would effect the global media.

Moreover, voyeurism refers to the idea of looking in order to gain sexual pleasure which is mostly portrayed among  the male audience, which objectives women. this is illustrated by the camera work and editing, positioning them to where there is an emphasis on particular feature which can be seemed to be pleasuring the targeted audience. This is opposed by the likes a of Madonna who has shown in her videos to be sexually in control of her opposite attraction removing the male gaze.

Furthermore other elements of codes of conventions would be intertextuality   This is music videos that have been produced and designed to correspond with a specific text. However, not all audience would spot the references. there can be based on specific things such as movies, fashion trends and art photography. Examples of this are Madonna's "material Girl" which was done through "diamonds are girls best Friend." Also shown int he rap world with 2pac ft Dr Dre " California love" which is taken from the film "Mad Max." In addition, an emerging source of intertextual references would be supplied by video games which illustrate various narratives.