Chris Brown Digipaks

As as R&B and soul artist, Chris Brown shows a great example of successful Digipak. Looking at the professional product, I able to take Inspiration from the album. There are certain feature which stand out that I would like to use as a part of my product.

With his first album was a self-titled Chris Brown, which is impotent as a young and upcoming artist, being able start brand identity with the intended target audience. The aim for the a new product to identify that product to the market and taking advantage of the album by putting mid shot of Chris brown, so that the audience know the artist behind the music, and as a young man he would easily appeal to the female audience, and it is important to get his feature as part of the product.  The album cover shows the emphasis of music with the micro phone and the speakers in the background this shows his passion of music and express that everyone. Although simple style black and white fashion style, it implies the simplicity of it and attempting to reach a wide range audience.

Exclusive is the second studio album by Chris Brown. The album was originally scheduled to be released August 28, 2007, but was pushed back to October 30, 2007, then pushed back even further to its final release date of November 6, 2007.The album was both critically and commercially successful, reaching number four on the US Billboard 200 chart on its debut. The album debuted at number four on the U.S. Billboard 200 chart, with first-week sales of 294,000. As of March 2011, it has sold 1,973,000 copies in the United States alone, and has been certified Platinum by the Recording Industry Association of America.

Similar to his previous album cover he maintains that desire to keep the brand identity by placing himself on the front cover. He upgrades his style to more sophisticated style with a black suit and red shirt and the colour red is also a main feature throughout the album, with the title also including red, at the top hand right corner of the cover.  The colour is sued to great effect as it is the house style throughout, with black and white filter in the background, the, the red saturation is made to pop and be the main centre of attention on the album cover. On the back of the CD, the songs are listed on the right hand side in a standard Calibri font, however some of the fonts are highlighted in red these songs are the additional songs for the deluxe edition. I could use the same concept and indicate to the viewer the most popular songs or the songs with a music video featuring. However, in my opinion the dark background drains the colour of the product away, it is vital the aesthetics of the product would be attractive the intended audience, and for my artist it would be female audience, so I would aim to use lighter more subtle colours to make it more appealing and a point of sale.

His third realising album was ‘’Graffiti’’ which sold 295,000 units within a week of release. Using his Album ''Graffiti','' the front cover instantly has feature that make it attractive to the intended audience, which are females or aspiration teen boys, looking showcasing his style and fashion sense. Although it challenges the conventional idea of a R&B album cover, it takes more of the artistic perspective, where he has shown that through his career his desire for graffiti. The title and the small cartoon animation at the bottom right of the CD cover are done in a graffiti style, which is a constant feature throughout the album. With the establishing shot of the moon and the sun hiding behind the moon, suggestion more creative and exploration album, where in some of his music he has shown that in attacking different styles of music. Moreover, the context may also have meaning of a mixture between something and complex as space and something as simple and creative as graffiti. Furthermore with the light of the sun creeping round, Chris Brown is in dark clothing making him stand out from the rest of the album. It would be interesting to try something such as an juxtaposition of different context, for example taking the lyrics of the music video ‘’Light Up the Dark’’ and having to elements that contradict or complement each other in order to get the cross link with the lyrics and music with the album art.

Inside the CD, the insert which is also the album cover, each song has the name and credits of the people who have been involved in the song and videos. Sharing that, there is also the feature of Chris Brown, photo shoots, close up and long shots. This is a bonus feature for the female audience, this would attract more of the female audience allow a personal contact with them and him. The star image perspective is amplified as there are close ups of him and his body.

In addition, the CD itself produces an awesome effect in order to match with the rest of the package. As there is a silhouette replica photo of the album cover, and the same graffiti style writing as the album cover. A potential idea is to replicate the same idea, however rather than using the Otty Freeman as the CD art, I would use the dance for the music video with an elegancy stroked pose, which her leg would curve around the stacking ring, main her the centre of attention once opened. This would add variety to the artist’s image, illustrating the idea of art in different form, music, dance and photography.

In his latest album, it seems that there is a several combinations of his previous albums. Released in 2012 the album fortune, in the United States, the album debuted at number one on the Billboard 200, selling 135,000 copies in its first week. The album also debuted at number one in the Netherlands, New Zealand and United Kingdom, and reached the top ten in Australia, Canada, France, Ireland, Japan and Switzerland. On the album cover, a light shines down on Brown, who poses against a blue backdrop, dressed in a blue sleek, slim-fitting suit with a skinny tie and thick black framed glasses. While the word "Fortune" appears behind him in different languages. Courtney Walter came up with the idea of using hieroglyphics for the album's title, which would probably be a cool feature to include in my own artwork. The Blue matched the suit and it gives a kind of futuristic vibe. You'll see blue throughout the packaging.