For my magazine advert was inspired by the poster of ‘’Scarface’’
as it was a recognisable poster because of the scale of the production with a
great actor such as Al Pacino ect. However, from the feedback I got from the audience
it was relatively mixed. There was negative feedback and positive feedback,
which I am able to act upon for my final cut of the magazine advert.
Positive Feedback
- Creative idea, using the intertextuality to publicise the product.
- The blend of colour that was used of the black and the reduced saturation on the face is effective, similar to the original poster.
- Having the people who contributed on the side, along with the iTunes icon to tell people where to find the artist’s music is exactly what you would expect from a magazine advert.
- The use of colour flows well with digipak despite using a different context and features.
Negative Feedback
- The idea of a using Tony Montana’s character of a drug dealer does not fit well with the brand identity of a humble soul singer. This would give a wrong impression to the mass market of the artist.
- The black and white colours would fail to stand out in a commercial status, there needs to take away the saturation and maintain the natural skin tone colours.
- The plain text needs to stand out from the rest of the background, screaming at the audience to look at the advertisement.
I definitely used to the positive feedback to give me
motivation to maintain some of the good qualities in the advertisement. However
the negative feedback made me reconsidered some of the features of the final
product. Such as the intertextuality which I was relatively confident with. Taking
way the idea of a thug R&B and Soul artist. I concluded I need to maintain the
codes and conventions of the genre which I originally began with advertising the
image of the artist properly. As seen with artist such as Justin Timberlake and
Ne-yo they form a classy look at the same time emphasise their sound of love
and emotion.
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