Magazine Roughcut

Scarface was the inspiration of the magazine advert for the promotion package for the artist.  Chose to do this because, the poster for the original is relatively recognisable it would be something nice to look at and reminisce this allows you to stop and take notice of what is being advertised. I used similar picture that I was working with during the photo shoot this is to show the consistency between the digipak product and the advertisement in order to sell the artist as a product.

I decided to replicate as much detail as I could to the original poster of ‘’Tony Montana,’’ for the text I chose the red that was the same as the original, however I could not go for a darker tint red to make it look retro. I was also struggling on how to put a yellow border round the writing like the one similar to the original poster. On the right hand side of the poster I put the people who are have helped feature in the album, they have am honourable mention as part of the magazine advert. I used the standard font however I brought laters close together which is one of the special tools that Photoshop has the capability of doing. On the left hand side I had quotation text of one of the producers of the album talking about OTTY. This is a common feature on the front covers of magazine, there is are emphasis of trying to sell the product.

As I am advertising the up and coming album ‘’Light Up’’ on the right hand side I replace some of the writing that are the credits. I replace that with other musical and life style magazines have given the review to the album. This a marketing strategy as these are well magazines and international popular, it fits in perfectly with genre. Billboard are based on a every single genre of music. Rolling Stones were once previous a popular rock band, however they made a brand of the Rolling Stones Album. The main idea is to sell the product to the mass market. Lastly the use of the GQ life style magazine is to emphasis the standards that ‘’Otty’’ has set, the recognition from fashion magazine (a portion of the full magazine brand).

At the bottom of the magazine, is the icons ‘’Download on iTunes.’’  As iTunes have become a large portion of musical supply that the world gets it is a good place to advertise the music in order to compete in a larger and more prestige industry. I have also put the artist website ‘’www.Ottymusic.com’’ this is to promote whom he is, on the website you get a lot more details than just his music.