The following footage is the development of my media product. My rough cut consists of majority of my visual ideas that I want to carry through. Using my narrative I told half the story of the music, by the use of editing, camera work and lighting. My initial have worked effectively now that they have been developed into a final concept. It is important that I use the audience feedback and use there responses in order to develop my ideas.
The audience where able to identify the genre of the music instantly which was perfectly recorded by the artist ‘’Otty’’however, the audience assessed that in order to follow thee codes and conventions of the genre it is vital that I have the representation of the artist performing and having the lip synching feature in the music video. With this there was a factor of the main video was based on the dancing performance, and similarly to John Ledged music video of “Ordinary People” the narrative was the main part not much footage was based on him as he is already an international star. Unlike my artist the main objective is to sell the artist, identity and song. Although the concept of dancing was seen to be a positive comments that there is large development of the dance performance which includes an “Excellent performance of the dancer, Gabby Tempest.”
On the other hand, there was lack of camera work, which was a large comment by the audience consisting with a range from long shots, high angle shot and panning movement. There wasn’t a range of camera work. Furthermore, there audience suggested of alternating to different location during the music video as an member of the public who may be watching the footage may possibly be ”bored of the footage.” Acting on this feedback, I have considered of using more than one main character in the video, taking back to the original treatment of the footage such as different location on a busy road, on a bus, cafes etc.
The video editing was said to be good, this was due to the fact that I had one camera to work with from different angles and one routine, this suggest that there has to be a lot a fluent editing the continuity is important when it comes to a dance performance. One position must switch perfectly to a different camera shot and angle. Furthermore the where various editorial cheats that I had to endure in order to increase the amount of shits used and the continuity smooth, I had to reverse some footage in order for the dance to go into different positions, it was relatively effective. However, it is essential that the quality is at its peak for the product to be seen as a potential successful music video in the market. The use of two or three camera would help the accuracy of editing. Along with the continuity, the lighting and was also complimented and there was one spotlight which means the main focus was on the dancer. Moreover as I began the music video with black and white filter, eventually the black and white filter began to fade into a natural saturation, this was an effective technique of linking the visual effects of the music video to the lyrics of the song hence ‘’Light of the Dark’’ the dark being the black and white saturation.
There various aspects of the music video that I recognised that could be changed in oder to make the music video more effective, such as the main character, making her journey towards the dance studio, during this process there would be cut scene of the main actress and main actor preparing themselves. The use of tracking shot, medium shots and POV shots acting on the feedback of using different shots in order to the visuals linking more with the music, as suggested by Goodwin’s theory.
The audience where able to identify the genre of the music instantly which was perfectly recorded by the artist ‘’Otty’’however, the audience assessed that in order to follow thee codes and conventions of the genre it is vital that I have the representation of the artist performing and having the lip synching feature in the music video. With this there was a factor of the main video was based on the dancing performance, and similarly to John Ledged music video of “Ordinary People” the narrative was the main part not much footage was based on him as he is already an international star. Unlike my artist the main objective is to sell the artist, identity and song. Although the concept of dancing was seen to be a positive comments that there is large development of the dance performance which includes an “Excellent performance of the dancer, Gabby Tempest.”
On the other hand, there was lack of camera work, which was a large comment by the audience consisting with a range from long shots, high angle shot and panning movement. There wasn’t a range of camera work. Furthermore, there audience suggested of alternating to different location during the music video as an member of the public who may be watching the footage may possibly be ”bored of the footage.” Acting on this feedback, I have considered of using more than one main character in the video, taking back to the original treatment of the footage such as different location on a busy road, on a bus, cafes etc.
The video editing was said to be good, this was due to the fact that I had one camera to work with from different angles and one routine, this suggest that there has to be a lot a fluent editing the continuity is important when it comes to a dance performance. One position must switch perfectly to a different camera shot and angle. Furthermore the where various editorial cheats that I had to endure in order to increase the amount of shits used and the continuity smooth, I had to reverse some footage in order for the dance to go into different positions, it was relatively effective. However, it is essential that the quality is at its peak for the product to be seen as a potential successful music video in the market. The use of two or three camera would help the accuracy of editing. Along with the continuity, the lighting and was also complimented and there was one spotlight which means the main focus was on the dancer. Moreover as I began the music video with black and white filter, eventually the black and white filter began to fade into a natural saturation, this was an effective technique of linking the visual effects of the music video to the lyrics of the song hence ‘’Light of the Dark’’ the dark being the black and white saturation.
There various aspects of the music video that I recognised that could be changed in oder to make the music video more effective, such as the main character, making her journey towards the dance studio, during this process there would be cut scene of the main actress and main actor preparing themselves. The use of tracking shot, medium shots and POV shots acting on the feedback of using different shots in order to the visuals linking more with the music, as suggested by Goodwin’s theory.
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